With the caveat that usage and bandwidth are not direct proxies for "revenue," Brightcove and TubeMogel report that newspapers surpassed broadcasters in total minutes streamed for the first time in the third quarter of 2010.
Brightcove suggests that newspapers are rapidly adopting and producing video content for what was once a print business. Of course, broadcasters probably figure they are "streaming" (broadcasting) all day, so online might not be so important to them.
Online media properties (which includes pure-play Web properties and blogs) also had a strong growth quarter in player loads (127 percent growth) and titles uploaded (23 percent growth), suggesting that video adoption and production activity is on the rise across the growing media category, Brightcover says.
Perhaps significantly, game consoles such as the Wii and PlayStation lead in viewing time with an average
of 2:45 minutes watched per view, compared with online video averaging out to just under 2:27 minutes per view.
read more here
Wednesday, December 22, 2010
Newspapers Stream More Video than Broadcasters
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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