More than 40 percent of those who use Twitter monthly or more frequently agree with that owning the best brand is important to them — twice the number of total U.S. online consumers.
They spend more money, as well. People who tweet monthly or more report that they spent almost $870 online in the past three months, almost $300 more than the average U.S. online consumer.
They post their opinions. Not only are people who tweet monthly or more tweeting about products and services; they are also sharing their opinions much more frequently than the average U.S. consumer, and through a variety of channels.
This in and of itself is reason to invest in additional human resources to respond to tweets directed at your brand. While their reach may not be solely through Twitter, you can be assured that what they say will carry great magnitude as they infiltrate other social networks (both offline and online).