Thursday, December 23, 2010

iAd Producer Makes iAd Ad Creation Easier

Apple's new "iAd Producer" will make it easier for would-be advertisers to design and assemble high-impact, interactive content for iAd. iAd Producer automatically manages the HTML5, CSS3 and JavaScript behind your iAd to make creating beautiful, motion-rich iAd content as easy as point and click, Apple says.

For advanced developers, iAd Producer offers sophisticated JavaScript editing and debugging, along with a powerful extension mechanism that enables them to create and re-use their own page templates and components.

That's going to delight, or at least appease, brands that found Apple's instance on creative control stifling.

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