Thursday, December 23, 2010

iAd Producer Makes iAd Ad Creation Easier

Apple's new "iAd Producer" will make it easier for would-be advertisers to design and assemble high-impact, interactive content for iAd. iAd Producer automatically manages the HTML5, CSS3 and JavaScript behind your iAd to make creating beautiful, motion-rich iAd content as easy as point and click, Apple says.

For advanced developers, iAd Producer offers sophisticated JavaScript editing and debugging, along with a powerful extension mechanism that enables them to create and re-use their own page templates and components.

That's going to delight, or at least appease, brands that found Apple's instance on creative control stifling.

No comments:

Yes, Follow the Data. Even if it Does Not Fit Your Agenda

When people argue we need to “follow the science” that should be true in all cases, not only in cases where the data fits one’s political pr...