Wednesday, February 9, 2011
Mobile Payments Trial Shows More Transactions, Higher Purchase Value
A mobile payments trial including more than 1,500 customers of both mobile network operator Telefonica and La Caixa bank, using Samsung S5230 NFC phones loaded with la Caixa Visa cards, with 500 participating merchants, has found that customers used the Visa cards stored on their NFC phones to carry out 30 percent more transactions, with a 23 percent increase in the average purchase value, than they had with their traditional plastic cards.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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