Most purchases, half of transactions to be mobile by 2015, Google says

"Two thirds of all purchases and half of transactions will occur on mobile devices by 2015," Google executives say. Consumer coupons will also transition from their current rate of 80 percent push to 80 percent opt-in four years from now, said David Shapiro, Google's director of small business marketing.

Consumers will also digest 80 percent of all visual content through digital by 2015, he added. Shapiro said 1.9 billion people globally were active on the Internet by the end of last year, while 5 billion people were mobile subscribers and more than 800 exabytes of digital information were created. Google predicted that 5 billion people will be active on the Web by 2020, while 10 billion people will be mobile subscribers, and 53 zettabytes of digital information will have been created.

“Mobile will be bigger than desktop in five years,” Shapiro added. “Mobile searches grew five times in the last two years."

Most purchases, half of transactions to be mobile by 2015: Google - Direct Marketing News