Tuesday, February 1, 2011

Next Jump Powers Enterprise Loyalty Programs

Next Jump, still a private company, will go public soon. Perhaps the most-notable partner Next Jump has is MasterCard, which in 2010 signed a three-year partnership with Next Jump to enhance its payment services.

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Yes, Follow the Data. Even if it Does Not Fit Your Agenda

When people argue we need to “follow the science” that should be true in all cases, not only in cases where the data fits one’s political pr...