Wednesday, February 16, 2011

Visa Likes Square

Square allows small merchants, who have traditionally been limited by paper-based payments, to accept electronic payments through a credit card reader that plugs into a phone or iPad. "This is a big deal and will help the entire payments industry’s efforts in bringing access to electronic payments to a segment that has historically not been easy to serve, namely very small merchants," Visa says.

Before, these very small merchants depended solely on the limits of cash transactions, Visa says. Now with Square’s product, these small merchants can use a mobile device as a gateway, making a transaction over Visa’s global network and gaining the security, speed and reliability that come with it.

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