Apple Breaks Rules in Enterprise Market

Apple has broken the rules in the mobile business, music business and might finally have made a key breakthrough in the enterprise market.

Apple never has been fond of selling to enterprises; preferring to sell to "people." These days, though enterprise workers are demanding the right to use their own smartphones, tablets and other gadgets, and it seems as though Apple finally has, despite breaking all the rules, gotten a permanent foothold in the enterprise market.

If so, Apple will have succeeded again, breaking the rules and refusing to pitch to "enterprise IT" and instead directly to users.

In A Post-PC Era, Apple Wants To Be Your IT Department - Brian Caulfield - Shiny Objects - Forbes