Saturday, March 19, 2011

Mobile, Social, Local: The Emerging New Meaning

A developing "shorthand" way of describing where "Internet" technology is headed is to say that something new will emerge, in the next era of computing, from "mobile, social, local" underpinnings.

Some might wonder “what’s new here?” Don’t we already know mobility, global networks, new applications and devices are important?
But that is not what is meant in the new context. Instead, what "mobility" means is that people can augment real-world experiences with digital experiences anyplace they happen to be.

The implication is that such a blurring of offline with online, in a broadband, rich media context, for example, sets the stage for a different set of experiences, innovation and business opportunity than "people can talk on phones where they are."

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