Monday, October 10, 2011

Nearly 7 Percent of U.S. Content is Consumed on Mobile Devices

Share of Non-Computer Device Traffic in the U.S. U.S. consumers are increasingly connecting to digital content using a variety of devices such as smart phones, tablets and other mobile devices. In August 2011, the share of non-computer traffic for the U.S. increased to 6.8 percent from just 6.2 percent at the end of the previous quarter.

The largest percentage from this share came from mobile devices, which drove 4.4 percent of total digital traffic in the U.S.

The second largest driver of non-computer traffic was the tablet category, contributing nearly two percent of total traffic. Nearly 7 Percent of U.S. digital content now consumed on mobiles



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