Thursday, October 6, 2011

A Visual View of Video Cord Cutting

Video cord cutting really isn't a major reality yet, and major distributors will do everything they can to tie on-demand, over-the-top video to continued buying of subscription services. There are two different problems. Distributors can lose customers who used to buy cable TV, satellite TV or telco TV.


Perhaps the bigger problem is the apparently growing number of younger consumers who simply don't find the value proposition compelling. Those consumers do not object to the price. They simply don't find the product something they want or need. Even cord cutting assumes a consumer "used" to buy the product. 



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