There's no telling what Steve Jobs, Apple CEO, might bring up today at Apple's Worldwide Developers Conference. He might announce something that would make Apple TV more than a hobby, which is how Apple formally characterizes it.
But that hasn't stopped Google from launching Google TV, its own effort to meld "the best of TV and the best of the web in one seamless experience." Google TV builds on Google Chrome to allow users to access all of their favorite websites and easily move between television and the web.
Google TV will use an SDK and web APIs for TV so developers can build richer applications and distribute them through Android Market.
Google is working together with Sony, Logitech and Intel to put Google TV inside of televisions, Blu-ray players and companion boxes. These devices will go on sale in the fall of 2010, and will be available at Best Buy stores nationwide.
"The TV industry is eventually going to be severely disrupted by the Internet, and eventually, I hope that I'll be able to get everything I want to watch online," says Dan Frommer, Business Insider deputy editor. "But it's going to take longer than it should, because TV companies are still fairly insulated -- especially as Comcast buys NBC -- and can protect their legacy business models for a while longer."
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