Sunday, June 6, 2010

LeapFrog Explorer to Take Advantage of App Trend

LeapFrog Enterprises is unveiling a new "Leapster Explorer" touchscreen gaming system that supports downloading of apps using a wired PC connection.

The Leapster Explorer is a multi-faceted device, allowing kids ages four to nine to play games, read e-books, watch 30-minute videos, or download new educational apps.

 It connects to a computer via a universal serial bus cable. The device isells for $69.

Apple’s iPod Touch seems to be the driver, rather than the iPad, as the Touch has become quite popular with tweens, for example, and many parents will not want to pay $500 for an iPad. LeapFrog has half the market share for the educational gadget market in the United States.

The Explorer comes with its own customizable pet, such as a dog, which the child can name and use as a persistent avatar on the device, and which also can be uploaded to the online site LeapWorld.

About 18 Leaplet apps will be ready for the launch.

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