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About 89 percent of respondents to a recent JiWire survey say they likely will use location-based apps and services during the Christmas shopping season.
Some 36 percent plan to use location-based services to find product reviews while 33 percent plan to discover current inventory at nearby stores. About 26 percent plan to connect with social networks through location-based features.
On average, 30 percent are willing to travel more than five miles to redeem a mobile coupon.
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