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But it isn't just the ability to protect themselves from Netflix, Apple TV and other competitors. Typical cable set-top boxes are a bit underpowered in terms of supporting elegant user interfaces.
Time Warner Cable CEO Glenn Britt admits that over-the-top services have better user interfaces.
"I would not sit up here and say our user interface is really good," Britt said recently. "It's not as good as theirs."
Edward Rogers, deputy chairman and controlling shareholder of Rogers Communications also pointed out that set-top evolution in the cable industry has not kept pace with other developments in consumer electronics. "We realize that the evolution of these boxes has been a little slower than what we need," Rogers said.
Comcast Tests New Service That Combines Internet, TV - WSJ.com (subscription required)
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