Social Media Boosts Ratings

There’s debate about exactly how much online conversation is driving TV ratings, but “Bravo Talk Bubble” appears to have delivered a 10 percent lift to "The Real Housewives of New York."

Water-cooler conversation about TV shows has been a staple of office conversation for quite some time. What is different is the effort now to boost TV ratings as they occur by harnessing social networks.

Other networks have claimed even higher. We’re still in the early days of measuring and leveraging these stats, but the real-time information is already in place.

How Social Media is Changing the Business of Television