The traditional categories felt significant spending pressure from smartphones, tablet and e-reader sales, as well as the rebound in the video game market. Overall NPD estimates that 2010 sales for the 9 week sales period will total $14.9 billion down 4 percent from last year.
What is significant here is that all three of the strong categories are mobile products.
Notebook unit volume fell 9 percent with little to no discounting, as average selling prices remained flat. Netbook unit volume declined 38 percent compared to the 2009 season and accounted for 19 percent of Windows' notebook sales, down from 27 percent of last year's volume. Desktop sales also took a hit dropping 16 percent in units.
Notebook unit volume fell 9 percent with little to no discounting, as average selling prices remained flat. Netbook unit volume declined 38 percent compared to the 2009 season and accounted for 19 percent of Windows' notebook sales, down from 27 percent of last year's volume. Desktop sales also took a hit dropping 16 percent in units.
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