Mobile Content Payment Further Unbundles Content

In a digital age, publishers have had to change to think on a per-article basis, especially as content micropayment systems come into wider use.

The change will only accelerate the trend to "unbundling" of discrete content items from the "products" brands have built. In other words, you won't have to "buy the magazine or newspaper," you will buy the stories you want.

There are similar analogies throughout the media business.

Mobile content payment systems: A freedom pass or a can or worms for publishers? | TheMediaBriefing