Consumer and advertiser expenditures on location based services will approach $10 billion by 2016, with search advertising accounting for just over 50 percent, predicts Strategy Analytics.Much of the growth, obviously driven in part by the growing use of location services based on maps.
Separately, Gartner predicts that revenue from location-based services for consumers will reach $8.3 billion in 2014, with advertising being the dominant contributor of revenue, rather than subscription fees, for example.
Google recently said that 40 percent of all Google Map use takes place on mobile phones.
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