Groupon and LivingSocial appear to attract different types of customers. Groupon’s visitor base skews somewhat more towards younger users and females while LivingSocial’s is more normally distributed around middle-age users and proportioned roughly equally between genders. Groupon and LivingSocial account for over 90% of all visits among all group buying websites tracked by comScore.
1 comment:
On this topic, I find it interesting that amongst all the comparisons between flash sale sites like Groupon, LivingSocial, Gilt, Jetsetter, Rue La La, etc. and their advertising strategies, their daily email marketing strategy is not thrown in the mix.
groupon vs living social
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