Groupon and LivingSocial account for over 90% of all visits among all group buying websites tracked by comScore.
Sunday, June 12, 2011
Groupon, LivingSocial Serve Somewhat Different Market Segments
Groupon and LivingSocial appear to attract different types of customers. Groupon’s visitor base skews somewhat more towards younger users and females while LivingSocial’s is more normally distributed around middle-age users and proportioned roughly equally between genders.
Groupon and LivingSocial account for over 90% of all visits among all group buying websites tracked by comScore.
Groupon and LivingSocial account for over 90% of all visits among all group buying websites tracked by comScore.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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1 comment:
On this topic, I find it interesting that amongst all the comparisons between flash sale sites like Groupon, LivingSocial, Gilt, Jetsetter, Rue La La, etc. and their advertising strategies, their daily email marketing strategy is not thrown in the mix.
groupon vs living social
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