Sunday, June 12, 2011

Experts Trump Friends for Web Recommendations

According to research from Meebo, expertise trumps friendship when people are surfing the Web for content that matches their interests.

The study, which included a nationally representative sample of 1,473 people, found that 53 percent of Web users are looking for recommendations from 'everyday experts,' or strangers with knowledge on a specific topic. For questions about travel and cooking, the gap is even bigger: about 40 percent said they would connect with "everyday experts" while about 20 percent would ask people they know.

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