Is $30 billion worth of revenue, on a global basis, a big deal or not? In a business that generates $2 trillion annually, perhaps not.
Still, expectations often are crucial when assessing the relative success of any new communications service.
Multimedia Messaging Service, for example, was viewed through a text messaging lens. Compared to some other services, MMS contributes a meaningful amount of revenue, though not compared to text messaging.
Portio Research thinks MMS to generate over $180 billion for the five-year period 2012-2016.
Such a demonstrable pedigree over the years has made it all the more baffling as to why such a valuable service never shook-off the industry misconception that it was a failure.
Some would say MMS launched with the unrealistically high expectations that it would mirror the success of SMS. It hasn't.
Friday, March 30, 2012
Is Multimedia Messaging Service a Success, or Not?
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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