Tuesday, July 17, 2012

Netflix is Cannibalizing Video on Demand

According to researchers at Parks Research, Netflix is gaining momentum, especially in terms of the value-price relationship. While Netflix doesn't lead in terms of picture and sound quality, it clearly is viewed as providing better value for money.

Data: Satisfaction with Movie Viewing Experience: Netflix Watch Instantly vs. VOD

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Yes, Follow the Data. Even if it Does Not Fit Your Agenda

When people argue we need to “follow the science” that should be true in all cases, not only in cases where the data fits one’s political pr...