Global OTT video service subscription revenues will increase from nearly $9 billion in 2014 to over $19 billion in 2019, according to Parks Associates.
Currently, 57 percent of U.S. broadband households subscribe to an OTT video service. Among European broadband households, 57 percent do so.
In the United Kingdom, 57 percent of broadband households buy an OTT video service.
in Spain, some 29 percent of broadband households buy an OTT video service, while in Germany 24 percent do so.
Those are measures of hybrid, or supplemental use, as most of those homes buy OTT and linear TV.
But Parks Associates also finds that in 2015, seven percent of all U.S. households, or 8.4 million households, subscribe to broadband and at least one OTT video service but do not subscribe to a linear TV service. That audience, many would argue, is the best market segment for OTT video services.
Such homes have the ability to buy OTT, and show by their behavior they do not value linear TV subscriptions.
In other Western European nations, about four percent of households buy broadband and OTT video, but not linear TV.