AT&T to Launch New Sponsored Data Program
Facebook and AT&T both see value in sponsored data, whether is advertisers, Internet service providers or app providers providing the zero rated use of mobile data.
AT&T reportedly is launching an ad-suported data consumption program giving subscribers free use of high speed access when they view ads, discover apps, or buy things from participating advertisers.
The “Data Perks” program will be available to AT&T postpaid customers who are signed up with a Mobile Share Value plan.
AT&T is launching the Data Perks program in partnership with the sponsored data monetization startup Aquto.
Brands participating in Data Perks include Hotel Tonight, Rosetta Stone, Fandango, and others. In all, some 30 brands will show interactive advertising to participating AT&T subscribers, the VentureBeat report suggests.