What Happened to Tablet Market?

source: Business Insider
As recently as 2011, annual global tablet shipments growth surged 305 percent over a year’s time. By 2014, total tablet shipments growth had slowed to just eight percent annual growth.

The issue might be that tablets, which might once have been viewed as the successor to the personal computer, are in turn now being cannibalized by phablets (smartphones with bigger screens).

If so, the smartphone is the replacement for the PC in a great majority of cases, not the tablet.

Between 2015 and 2020, tablet growth rates might fall further, to about a 2.5 percent compound annual growth rate.


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