One way of illustrating the relative cost of Internet access is to look at the percentage of household income required to use the product. For those of you who routinely, or even once in a while, look at consumer spending on a "percentage of income" basis, not absolute costs.
In the U.S. market, for example, "communications" is in the "miscellaneous" or "other" category. In other words, it is too small to break out as a discrete category.
In fact, all communications spending (mobile, fixed line, Internet access combined), monthly, might amount to two percent of income in developed markets.
Sunday, June 7, 2015
Communications Costs "Too Small to Measure"
Gary Kim has been a communications industry analyst and journalist for more than 30 years, covering the business impact of technology. These days he especially studies changing business models and strategies.He speaks frequently at conferences and spends quite a lot of time organizing conferences and content as well.
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