Entertainment Video Drives 62% of Data Consumption on North American Android Devices

In North America, on Android smartphones, entertainment video represents about 62 percent of total data consumption.

The typical North American household now has over seven active devices in use each day, with six percent of households having more than 15 active devices, according to Sandvine’s Global Internet Phenomena Spotlight: Inside the Connected Home report.

As you might guess, that also means traffic is fragmenting. PCs now account for less than 25 percent of total traffic on fixed access networks.

Conversely, mobile devices (tablets and smartphones) now account for almost 30 percent of North American fixed access traffic.

Looking at applications, the big change is video streaming, which now accounts for 65 percent of bandwidth consumption, across all devices.

Game downloads drive about 25 percent of  bandwidth consumption.

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