T-Mobile got 13 percent of views, while Sprint users represented 11 percent of views. Perhaps the results are not too surprising, as Verizon has the most customers, overall, followed by AT&T. Given that Apple iPhone users tend to view the most mobile display ads, though, the findings suggest that user behavior on other devices is significantly different. MMS might be a way to reach users of other devices with rich media or graphically-oriented messages.
Thursday, December 16, 2010
MMS Campaigns Get Most Views on Verizon
About 37 percent of multimedia messaging service ads sent out during the third quarter of 2010 were viewed on the Verizon Wireless network, Mogreet says. About 31 percent were viewed on the AT&T network.
T-Mobile got 13 percent of views, while Sprint users represented 11 percent of views. Perhaps the results are not too surprising, as Verizon has the most customers, overall, followed by AT&T. Given that Apple iPhone users tend to view the most mobile display ads, though, the findings suggest that user behavior on other devices is significantly different. MMS might be a way to reach users of other devices with rich media or graphically-oriented messages.
T-Mobile got 13 percent of views, while Sprint users represented 11 percent of views. Perhaps the results are not too surprising, as Verizon has the most customers, overall, followed by AT&T. Given that Apple iPhone users tend to view the most mobile display ads, though, the findings suggest that user behavior on other devices is significantly different. MMS might be a way to reach users of other devices with rich media or graphically-oriented messages.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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