U.S. Hispanics are Avid Mobile Users

U.S. Hispanics are avid mobile phone users, according to Scarborough Research, which finds that the percentage of Hispanic adults who use a cellular phone grew 26 percent since 2005, versus 18 percent for all adults. Currently, mobile usage among Hispanics is on par with that of the general population as 82 percent of Hispanic adults use a cellular phone, compared to 84 percent of total adults.

But Hispanics are heavier users. Hispanics are more likely than other cellular users to text message. Sixty‐four percent of Hispanics who use a wireless phone text message, versus 56 percent of all cellular users.

Also, 22 percent of Hispanic cellular users download or listen to music using their wireless device, compared to 15 percent of all wireless users. Likewise, 19 percent of Hispanic cellular users play games on their wireless device, compared to 15 percent of all wireless users.

Some 12 percent of Hispanic cellular users access social networks from their wireless device, compared to 10 percent of all wireless users.

Additionally, the Hispanic smartphone growth rate is outpacing that of the total population. Nineteen percent of Hispanic adults currently live in a household that owns one or more smartphones, up from five percent in 2005. Twenty‐three percent of the general population currently owns these devices in their household, growing from nine percent in 2005.

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