2011 Appears to Have Been an Inflection Point for Streaming Movie Rentals

It looks as though 2011 was an inflection point for U.S. users watching movie content. 


Online movie viewing was fairly negligible from 2007 2010, but seems to shifted to a different and higher profile in 2011, according to IHS Screen Digest.

It isn't clear how much the new Netflix emphasis on streaming has contributed to the new trend.
But Netflix streaming accounts now outnumber disc rental accounts.

US Movie transactions: online vs disc
Units: billions

Data source: IHS Screen Digest