AT&T has More than 50% Market Share of U.S. Connected Cars
AT&T Unlimited Plan customers now can add select connected cars or a ZTE Mobley vehicle Wi-Fi plug-in device to their data plans for $40 each month, getting unlimited data use for the connected vehicles.
Unlimited Plan customers also can buy 1GB of data per month for $10 per connected car or ZTE Mobley.
Connected car customers can continue to buy stand-alone data plans or add their car to a “Mobile Share Value” plan.
AT&T says it has more than eight million connected cars on its network at the end of the first quarter of 2016, representing more than 50 percent of all new connected passenger vehicles in the United States,on the strength of partnerships with 19 automakers, including Porsche, Jaguar, Land Rover, Infiniti, Audi and Volkswagen.
Embeded connectivity and and the ability to integrate smartphones ultimately are expected to drive most of the market. Simple tethering of smartphones will be a factor, however, according to analysts at Juniper Research.