Monday, May 2, 2016

High, Low, Medium: South and Southeast Asian Have All 3 Types of Markets

If India represents one sort of Internet access market (big, underserved, rural access issues), and Singapore, Hong Kong and Taiwan represent others (small, well served, urban), then Colombia represents a country with characteristics more akin to Malaysia and Thailand (mix of urban and rural, underserved area but rapidly improving, and moving up on information and communiations technology sophistication.

Colombia was the fourth nation to support the Facebook “Free Basics” program, for example, and in 2016 won the GSMA “Spectrum for Mobile Broadband” award, for example.

And since 2013, Colombia has been in the process of joining the Organization for Economic Cooperation and Development, the 34-nation group founded by nations with advanced economies, but also including “emerging” countries.  

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