AT&T Acuires QuickPlay Media OTT Platform
AT&T is acquiring Quickplay Media, a platform for over-the-top (OTT) video and “TV Everywhere services” that AT&T already uses.
Quickplay’s platform currently supports AT&T’s U-verse “TV Everywhere” offering and will support the streaming offers “DirecTV Now,” “DirecTV Mobile” and “DirecTV Preview” that AT&T plans to introduce later in 2016.
The new plans will let viewers stream DirecTV content over the Internet to virtually any device.
The reason for the acquisition: OTT video is predicted to grow much faster than linear video.