Content encryption has eliminated nearly 60 percent of the video and audio optimization market in 2015, according to ABI Research. That eliminates a major opportunity for Internet service providers to provide “quality of service” or quality-related management of those streams.
“Moving forward, telecom operators and vendors need to make significant and strategic operational moves to protect network performance and create a competitive advantage with streaming media entertainment,” says Joe Hoffman, ABI Research VP.
It is going to get worse. “We expect 85 percent of traffic to be encrypted,” said Hoffman.
“With encryption here to stay, operators need new tools to manage mobile broadband traffic,” says Joe Hoffman, Managing Director and Vice President at ABI Research.
Those new methods will be designed to work even with encrypted media streams.