Mobile Websites or Mobile Apps?

As we continue to debate whether mobile apps or mobile web is a better approach to the mobile experience, there is evidence for both points of view.

Mobile websites arguably are better for getting "information on the go." There are no serious platform issues and no need for downloading apps.

Mobile apps, on the other hand, are about experience enhancement, not information. Perhaps the best mobile apps allow users to enhance the value of an experience, typically when interaction is required, and are not best suited for gathering in-depth information, some would argue.

Apps, of course, have to be downloaded and installed, which means there are authoring costs and issues.

Mobile Websites or Mobile Apps