Thursday, May 19, 2011

Social Media: Some Channels Seen as More Important Than 2 Years Ago

Over the last two years, it appears that business perceptions of the value of social media have shifted. Some channels, such as a company blog, Facebook, YouTube and Twitter, now are deemed more important than in 2009. Other tools are seen as less important. The one consistent theme is that all of the more-popular social media channels involve content creation.

Social Media Site or Blog that Is Critical or Important According to Companies in North America, 2009 & 2011 (% of respondents)

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When Was the Last Time 40% of all Humans Shared Something, Together?

I miss these sorts of huge global events where 40 percent of living humans share a chance to build something for others.