Group Gift Buying Illustrates Trend

The importance of group shopping, group payment or group gifting applications can be easy to miss. Mobile coupons, mobile bill splitting and shopping can seem relatively trivial applications.

Companies like the Gifts Project and Friendfund are working to integrate into retail sites either through widgets or white label services, giving businesses an easy way to enable group gifting.

EBay in November launched its Group Gifts service in November, which is powered by the Gifts Project.

The importance is that such applications are part of a broader trend to use online and mobile tools to enable doing things in the real and physical world where most economic activity occurs.

Is Group Gift Buying Poised for Take-Off?