Bill McDermott and Jim Hagemann Snabe, who took over as co-chief executives in February 2010 following revenue and profit shortfalls, have sold investors on a plan to make SAP a growth company again in part by bringing the consumer mobile-app craze to the enterprise.
By combining its business-software assets with Sybase, which it acquired last year, SAP hopes to build a mobile powerhouse, offering its customers mobile versions of SAP's business software and the ability to easily build and securely manage their own mobile apps.
By combining its business-software assets with Sybase, which it acquired last year, SAP hopes to build a mobile powerhouse, offering its customers mobile versions of SAP's business software and the ability to easily build and securely manage their own mobile apps.
SAP Focuses on Mobile-App Software - WSJ.com (subscription required)
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