Sprint claims high margins from its growing M2M business - Rethink Wireless

Sprint says its machine-to-machine mobile services unit is generating average revenue per unit of between $5 and $10 a month, and a very high profit margin. But there is a wide range of applications and revenue cases.

Digital signage can generate $150 a month for the carrier. Smart meters generate less than $1, but offer potentially massive volumes, says Geoff Martin, Sprint manager of platforms.

When mobile executives talk about 300 percent to 500 percent penetration of mobile services, M2M is part of the equation. The assumption is that everybody has one mobile device, some have more than one, and lots of machines using mobile connections as well.

Sprint claims high margins from its growing M2M business