More to the point for content marketers, consuming content is a regular activity of cellphone owners. More than half (51 percent) use their phones to gain access to information they need right away, while a quarter (27 percent) have experienced a challenging situation because they couldn't utilize their phones to do what they needed.
Wednesday, August 17, 2011
Americans Consume Content on Mobiles
According to a recent survey conducted by The Pew Research Center's Internet & Life Project, as many as 84 percent of smartphone owners access the web on a regular basis. From there, they have any number of options. Some 76 percent send or receive email, 59 percent access a social networking site and 15 percent log in to Twitter.
More to the point for content marketers, consuming content is a regular activity of cellphone owners. More than half (51 percent) use their phones to gain access to information they need right away, while a quarter (27 percent) have experienced a challenging situation because they couldn't utilize their phones to do what they needed.
More to the point for content marketers, consuming content is a regular activity of cellphone owners. More than half (51 percent) use their phones to gain access to information they need right away, while a quarter (27 percent) have experienced a challenging situation because they couldn't utilize their phones to do what they needed.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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1 comment:
More specifically for content vendors, content consumption is a normal mobile phone owners. More than half (51 percent) use their phones to access the information you need immediately, while a quarter (27 percent) experienced
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