Tuesday, August 23, 2011

Multitasking Now the Norm When Watching TV

Over half of 4,000 shoppers surveyed by Deloitte and Gfk say they browse the web while watching TV, and 45 per cent of these people are visiting shopping sites. In other words, a majority of U.K. consumers multitask while watching TV.

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Yes, Follow the Data. Even if it Does Not Fit Your Agenda

When people argue we need to “follow the science” that should be true in all cases, not only in cases where the data fits one’s political pr...