Wednesday, July 31, 2013

NEC is Getting Out of the Smart Phone Business

NEC is ending the development, manufacturing and sale of smart phones, a move that hardly is surprising given NEC's small market share and declining sales volumes. 

NEC merged its cellphone handset operations with those of Casio Computer Co. and Hitachi Ltd. in 2010 to create NEC Casio Mobile Communications.

The three firms hoped their combined resources would allow them to make progress in the smart phone market. 

But the effort has had no more success than other former leaders have had against Apple and Samsung.

A decade ago, NEC was the biggest player in the Japanese mobile phone handset market with a 23 percent share. 

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