Survey Suggests New Mobile Revenue Opportunities
Few observers would disagree with the general situation most mobile operators globally now face.
Mobile average revenue per user (ARPU) remains under pressure from OTT voice and messaging competition.
Wi-Fi, though helping mobile operators in many ways, also is a substitute for mobile data.
Subscriber growth is slowing while markets often feature many competitors that struggle to differentiate themselves.
On the positive side, strong demand for mobile data and connections of secondary devices, such as tablets, partially offset the declines. But the next wave of growth remains a challenge.
But a survey of subscribers sponsored by Alcatel-Lucent and conducted by Penn Schoen Berland of 5,504 smartphone consumers in the United States, United Kingdom, Japan and Brazil suggests several opportunities, including:
- video calling
- Wi-Fi calling
- messaging and calling without data charges or data plan usage impact
- identity based on user names instead of phone numbers
- video calling for retail supplier customer services
- Internet of Things