U.S. Mobile Market Structure to Remain Largely Unchanged Through 2020
Neither T-Mobile US nor Sprint are going to catch Verizon Wireless and AT&T Mobility in subscriber market share between now and 2020, Strategy Analytics predicts..
The U.S. mobile market has entered into a new phase, evolving from voice to text to data and now to constant connectivity and what you do with it, according to the Strategy Analytics, with annual subscription growth in the four percent annual range.
While growth has slowed, nearly 100 million mobile connections (including consumer electronics connections but excluding M2M) will be added through 2020, reaching a 128 percent penetration rate of the US population.
Mobile service revenue will grow 0.2 percent to reach US$197 billion in 2020, up slightly from $195 billion in 2015, spurred by a 5.7 percent growth in prepaid service revenue and 3.3 percent growth in data revenues.
Verizon Wireless and AT&T will maintain their market share lead over Sprint and T-Mobile US, however.
“No major shifts are anticipated in market share among the top four carriers,” Strategy Analytics predicts.