Tuesday, July 28, 2015

Verizon to Sell "HBO Now" Streaming Video Service

Verizon Communications will sell the Home Box Office “Now” streaming service as part of a new marketing deal.

HBO’s Internet-only service will be made available to more than 100 million Verizon Wireless customers as well as Verizon Communications fixed network customers who buy high speed access but not linear version of HBO or linear video service.

HBO content will also be coming soon to Verizon’s upcoming mobile video platform, Go90.

HBO Now costs $14.99 a month, after a 30-day no-charge introductory period.

The deal is an example of how some observers and providers hope the over the top business will develop, namely with large linear video distributors also emerging as key distribution partners for over the top versions of today’s linear channels.

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