Will Cloud Services Be Bigger Revenue Driver than Ads, for Google?
Google, most would agree, is viewed as a laggard in the enterprise cloud infrastructure market. But Urs Hölzle, the head of Google’s cloud business, believes it is possible that, within the next five years, the Google Cloud Platform revenues could surpass Google's advertising revenue.
That would be a huge development. Google was the first technology business to have an advertising business model. But many have asked “what comes next.”
Coud services might be part of the answer.