There is a very good reason many mobile service providers now are turning their attention to mobile video, and might also eventually participate in other app efforts: mobile is going to be the dominant screen used to watch video content, mobile is the access platform and the revenue opportunity is large enough to affect earnings.
Even if consumption of digital media is growing, mobile consumption is growing faster, according to comScore.
By 2030, U.K. regulator Ofcom suggests, as much as 60 percent of video content might be viewed on a smartphone screen.
Also, content is at the heart of mobile app usage, daily.
In 2015, U.S. service provider mobile data revenue was $144 billion. TV revenues were $185.3 billion. Mobile has the screens and the delivery mechanism. It simply needs to create a sustainable role in the content and advertising part of the ecosystem.