One Answer for Question: "Will Millennials Behave Differently When They Have Children?"

One big uncertainty about video consumption preferences among younger viewers is whether those preferences would change--and more resemble habits of older viewing cohorts--as younger viewers got older and established families.

At least one study suggests a bit of good news but much bad news. The good news is that Millennials who have children do indeed increase their consumption of linear video.

The bad news is that even Millennials with children do not watch linear video at levels of non-Millennial viewers. In face, Millennials with children watch a bit more than half the linear TV that non-Millennial viewers do.

Bad news, going forward, for linear TV.



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